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Rebranding POS Software Company.
Challenge
Solution
New Brand Name and Logo
We recreated the brand name and logo to convey the brand's values and mission to customers. Our design team created a fresh, modern, and scalable logo design that could adapt to different mediums and platforms. We ensured that the new logo design reflected the brand's global aspirations and enterprise readiness.
Brand Guidelines and Stationery
Our team developed comprehensive brand guidelines and standards to ensure consistent communication across all mediums. We created a visual identity system that included typography, color palettes, and graphic elements that reflected the brand's unique personality. We also redesigned the company's stationery, including business cards, letterheads, envelopes, and other collateral.
Streamlined Process
Our team streamlined the entire rebranding process to ensure that the client's expectations were met within the timeline. We provided regular updates to the client, and our project managers ensured seamless communication between the client and our design team.
Impact
Increased Global Presence
The rebranding helped the company to expand its product offerings and enter the global market. Since the rebranding in 2015, the company has expanded to several countries, including the UAE, Mexico, Singapore, and the US.
Strong Brand Positioning
The new brand positioning helped the company to position itself as a challenger in the worldwide restaurant management software market. The cohesive branding message helped to communicate the company's enterprise readiness to serve global brands.
Improved Brand Perception
The rebranding improved the company's brand perception and credibility. The modern and professional logo and brand guidelines helped to establish the company as a reliable and trustworthy software provider.
Overall Impact
The rebranding helped the company to enter the global market and establish itself as a challenger in the worldwide restaurant management software market. The modern and professional logo and brand guidelines helped to improve the company's brand perception and credibility. The streamlined process ensured timely delivery of all the branding elements. The client expressed their satisfaction with our services and continues to work with us on a long-term basis.