Social listening is the process of analyzing, tracking and responding to the conversations about your brand on the social platforms. It is a vital component of audience research that gives a significant reflection of the brand’s stature in the...
Word-of-mouth marketing or ‘WOM’ or ‘WOMM’ is the IN thing today. Want to know more about it? – stay with us as we reveal its significance in this new economic era. Are you an entrepreneur looking for proven ways...
We have been marketing through social media for quite a long time. We have hundreds of followers who like, comment on our posts or share them. But have you ever wondered what makes them like your posts and shares?...
Mark Zuckerberg always greets us with new surprises and now it’s the Facebook stories. Launched in March 2017, Facebook introduced this innovative feature just after Facebook Live. But, we haven’t yet fully understood its significance in the business front....
We just can’t get enough of Google. Be it Android, Earth, Map, Translate, or the most utilized email marketing tool Gmail, Google is the omnipotent and omnipresent element in our digital life. Attaining the search engine giant status since...
Google truly marvels at updating its algorithms, that directly affects SEO, aka Search Engine Optimization. It’s no longer a secret just how vital it is to keep your website rank high on the search results. To let your business...
Pulling off a great content marketing idea is easier said than done. Solely because it involves a myriad of critical elements which are not achieved within a single night. First and foremost is the content choice, which marks the...
The face of marketing has changed over the years. Traditional forms of marketing have given way for a more digitized way of marketing. There has been a steady breakaway from analog to digital and thus, the way marketing was...
Over the past decades, social media has engulfed the entire life of the marketers. These networking platforms have established themselves as the most authentic business marketing channels and hence this arrangement has given rise to use a number of...
With over 291 million people on Pinterest, Pinterest marketing is going to be extremely ‘Big Thing’ this 2019 and as predicted by marketing experts it’s going to stay here in the coming years too and make a huge difference...