If you are reading this, it’s highly likely that a portion of your emails are having a low open rate. And if you use email marketing or promotional emails, you probably expect that the recipients on your list will...
As the definition designed by Shopify Customer Segmentation “is the process of dividing customers into groups based on common characteristics so companies can market to each group effectively and appropriately.” In case of b2b marketing, there are mainly types...
We have got to admit that the Coronavirus (COVID-19) pandemic has disrupted every aspect of our daily lives leading to sweeping changes to the notion of business. There’s nothing ‘business as usual’ or ‘we are open’ now. It is...
Amidst my fraternity, whenever I ask my colleagues that what makes a good leader, they all unanimously agree to the answer, VISION. The answer had always remained the same even when I asked students, executives and my own managers....
With stock markets crashing and the COVID-19 cases surging, staying afloat in the market has been the primary concern of several businesses across the globe. Governments around the world have acted decisively to protect the vulnerable citizens and limit...
Owing to the social distancing mandates in the wake of the COVID-19 outbreak, many IT employees are compelled to double up their homes as their workplace. Companies and enterprises, big and small, are rolling out mandatory working from home...
This is a time where the human civilization stands in front of perhaps the direst threat of all time, the Covid-19 disease caused by Coronavirus. At every day, every second, we, are losing people from this disease that had...
Content marketing has come a long way since its inception. It has outspread to a plethora of visual content varieties from only text-based missives. Today when it comes to engaging the audience and converting into your customers, nobody can...
Just like content is still the king, emails are considered as the most reliable marketing tool. Most of the millennials spend about 7 hours each day on their emails. So there’s a huge market that you can target. People...
To accomplish anything, we need a bit of motivation. Be it coming first in studies, or winning a competition, or succeeding in professional life. A trigger is needed to kick-start anything. Likewise, once your traffic finishes checking out your...