Are you in two-minds regarding choosing social channels Instagram vs. Snapchat vs. Pinterest for your business?
Amidst a plethora of social media platforms, it’s hard to determine which one will be the best that will suit to your business needs.
Let’s take a quick look at three favorite channels that have, of late become quite popular in the digital marketing realm – Instagram vs. Snapchat vs. Pinterest.
To understand how a social channel is chosen, popular website Buffer Social differentiates the above three social platforms by most monthly active users. Although, not only number of active users determine which is the most active channel but also other metrics such as discoverability features, engagement level, demography etc. play a vital role in finding the perfect social media platform.
Comparing between Instagram vs. Pinterest, we can see that while ranking by monthly active users. Instagram has a huge user base with 800 million active users while Pinterest features 200 million users making Instagram rank over Pinterest.
A look further between Pinterest vs. Snapchat shows that Pinterest is more popular than Snapchat who has a user base of 178m active daily users.
When there’s Instagram vs. Snapchat compare and contrast, it’s found that Instagram is more popular with lifestyle, fashion, food and luxury brands.
Snapchat vs. Instagram statistics show that the latter is more popular among the young generation. Snapchat vs. Instagram users show that less than 35 years prefer to use Snapchat. Thus, Snapchat vs. Instagram 2018 report depicts that brands that deal in teenage and young generation products can choose Snapchat as their advertising and marketing platform.
A close analysis of Pinterest among the three depicts that it’s a more favorite with the women demography. Thus, this social channel is mostly chosen by food, fashion, design, travel and other female-oriented brands for more popularity.
Needless to say, social media marketing has been a driving force for gaining more traffic. One should choose a platform carefully, because it would determine the future success of your brand. A company should conduct a detailed study about each platform before finalizing one.
If you wish to amplify your business through proper social media interaction, visit A1future. We have a proficient team who can take the initiative of placing your company to the greater audience by choosing the right social platform for you.
Designed by: Infographic Design Team
