Without any doubt, guest blogging can be termed as the most efficient social media tactics. Although not a new approach, yet off late, the strategy is unfolding to be one of the best tactics to achieve success in digital marketing.
Interestingly, for quite a long time, we have always believed in a myth that guest posting is nothing but a complete waste of time. But this myth has been busted and the established truth is – guest blogging is all about putting your content for free outside of your own blog in order to increase its reach.
To put in other words, a guest post is a piece of content which you write for somebody else’s blog and include your author information so that you can get exposure and create awareness of your brand.
What is guest blogging?
Guest Blogging is the proven technique that results in the following-
- Increase traffic to your site.
- Boost your domain authority through the right use of external links to high authority domains.
- Expand your sites brand credibility and awareness.
- Finally, assists you to build a lasting relationship with your peers.
Several reasons contribute to the necessity of guest posting in today’s business world. Let’s take a look below to discover the importance of guest blogging in digital marketing:
Here’s a good news for you all digital marketers; leverage the power of blogging as it is the best way to develop a successful blog and grow your online business. Take note; whether you’re an individual blogger or you are working in a large organization in pursuit to take your employer’s business to the next level, guest blogging can be of great help. How? In the following ways:
- Guest Posts Let You Create Impressive Online Influence & Build Subscriber Base
When we talk about influence, we mean besides your expertise or authority, how significant is your real influence on the people? Whether positive or negative, through guest blogging, you can make a lasting impact on your people. Thus, your audience will remember you for a prolonged period.
There’s no denying the fact that guest posts are the best modes to reach more and more people. Whether you were invited to write a guest blog, or you are planning to host the strategy, it will really work for both to target a diverse new audience and influence them.
In addition to that, another great benefit of influencing people is – you get the ability to gain more subscribers in one single day in comparison to what you gain in a month.
- Build Your Social Media Profile with The Help Of Guest Blogging
Needless to say, in today’s highly connected era, you should care about having an active Instagram or Twitter follower or an increased Facebook fan base. How do you do it? Guest blogging is an effective and one of the most significant ways to build your social media presence online.
If we delve deeper, we will find that people who are benefited from guest posts have been including a link to follow them on Twitter and getting as much as 200 followers in a single day.
- Link Building is of Utmost Importance For Every Digital Marketer
Link Building is of utmost importance for any SEO campaign. Most blogs that host guest posts ask their contributors to leave at least one link to their own site. For example, the writer can add a brief brand mention or keyword-optimized link, which is sure to reward the writer’s efforts.
However, it’s crucial to understand that when you place links in the guest post, it should be put in such a manner that Google can easily recognize them as relevant links.
There’s no denying, a single backlink from an authoritative blog will greatly benefit your SEO by making your content more discoverable and indexable to search engines. According to experienced digital marketers try to target websites in your own niche to build relevancy.
- With Guest blogging Get An Exposure to Targeted Traffic In A Jiffy
When you get a link to your site while contributing to other blogs, this is sure to pique your audience’s interest.
You can cash in with guest blogging if you write a top-quality post. You will be amazed to see the amount of traffic that starts flowing to your site once it goes live.
Undoubtedly, traffic is the life-force of any online business or blog; a guest post has the potential to translate into sales when done in the right way.
Don’t forget to enjoy the opportunity of optimizing your website’s landing pages, CTAs and other elements to boost your chances at conversion.
- Create Brand Awareness Through Guest Blogging
Last, not the least, guest blogging helps you to establish your authority in your niche. Leverage the opportunity to let your audience know what your company does and how it can solve their problem.
One of the best ways to create brand awareness is to transfuse your brand’s voice into every single post you submit. This way, your personal brand will be more recognizable regardless of your submission of the guest posts.
For example, Larry Kim, internet marketer establishes his voice, taking a conversational and humorous approach to engage readers.
Once we understand the benefits of guest posting, let’s take a look at the guest blogging examples of companies / brands that have benefited from it.
1. Intel Enjoys Advantage By Supporting A Blogging Celebrity
Intel is one of the major companies that have reaped the benefit of guest blogging. The company’s employee, well-known guest blogger Ekaterina Walter, contributes to famous sites like Mashable, Fast company, Social Media Examiner, etc. She is known to collaborate with readers and participate in discussions while replying to the readers’ comments.
Ekaterina, now a social media celebrity is of an invaluable advantage for Intel. In one way, the company allows her to build her own personal brand and on the other, this brings the company credibility and authority.
2. Through Guest Blogging Evernote Shares Its Own Success Case Study
Phil Libin, CEO of Evernote, is a guest contributor at Techcrunch. He is known to share behind-the-curtain information and his first-hand experience of promoting an iPhone application.
Evernote has made its mark for establishing the difference between self-promotion and sharing authentic case studies. It has always been open for sharing actual stats and tactics in a guest post on a popular blog and this makes it prominent among its competitors.
3. Salesforce Urges To Get The Entire Team Involved
Salesforce is also among those brands that have been enjoying the advantages of guest blogging too. Their CEO Marc Benioff contributes guest posts at TechCrunch.
Salesforce has taken the approach seriously and has incorporated the entire team to guest blogging. This approach gives the company a great chance to create multiple voices around its business.
According to Salesforce guest blogging should be a team effort. The company is known to offer freedom to their employees to talk about what they are good at and what they enjoy.
So, from the above-mentioned points, we conclude that guest blogging in digital marketing is extremely crucial. Here’s why-
A. Guest Blogging Proves To Be The Best Inbound Marketing Strategy
Digital Marketers like Neil Patel and Jeff Bullas say guest blogging is the most treasured tool for inbound marketing. Needless to say, in your business, when you want authority, relevant links, qualified traffic, motivated leads as well as sales, guest blogging can bring you all. As Neil Patel puts forth, guest blogging is the heartbeat of your digital business.
Amazingly, inbound marketing tactics like guest posting generate greater revenue. Hence if you are not using this strategy, you are severely limiting your growth.
According to recent statistics; long-form, high quality, image-heavy and relevant blog posts rank higher in 2019. And when you receive high quality, relevant backlinks from top Domain Authority sites, evidently it’s incredibly critical for your business.
Image Source: Why Guest Blogging is The Best Inbound Marketing Strategy
B. Improve Your Search Ranking With Guest Blogging
Guest posting is one of the best ways to improve your search engine rankings. Brian Dean says, ideally, guest blogs are believed to work best when you contribute your blogs to any famous publications.
Guest blogging helps in building relationships, provide exposure, authority and get links. It’s a known fact; links are a primary ranking factor in Google and guest blogging offers a significant opportunity to secure a link back from another website.
Through guest blogging SEO, you can create a relationship with the blogger hosting your post and this taps into their audience for additional exposure, thereby establishing your authority among the audience.
Final Touch
Besides all the above advantages, without any doubt guest blogging is a crucial step for your marketing success. It has innumerable benefits like generating qualified leads or shortening the sales cycle. In this year and the coming years too don’t miss the opportunity of giving the strategy a shot. We bet you will witness the difference.
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