Honestly, if your business plan lacks a full-proof content strategy, you are in the soup. Because content has become an indispensable part of any brand strategy. Consumers are nowadays hungry for quality content, and that’s what every brand strategist...
Creating quality content targeted towards the audience is still valued as the most crucial aspect of business in this digital era. Companies that engage in content marketing have 7.8X higher organic traffic. And as we have entered the new...
As the definition designed by Shopify Customer Segmentation “is the process of dividing customers into groups based on common characteristics so companies can market to each group effectively and appropriately.” In case of b2b marketing, there are mainly types...
To accomplish anything, we need a bit of motivation. Be it coming first in studies, or winning a competition, or succeeding in professional life. A trigger is needed to kick-start anything. Likewise, once your traffic finishes checking out your...
Managing your blog doesn’t end with just writing it. One needs to publish it as well. Just a great content is not enough. A full-proof blog promotion is required to keep your brand up and thriving. If you still...
Ebooks have been present in the industry for years. Although this is an age of Instagram & Pinterest to date, these communication materials are one of the most coveted things for the present day content marketers. However, given to...
Word-of-mouth marketing or ‘WOM’ or ‘WOMM’ is the IN thing today. Want to know more about it? – stay with us as we reveal its significance in this new economic era. Are you an entrepreneur looking for proven ways...
Pulling off a great content marketing idea is easier said than done. Solely because it involves a myriad of critical elements which are not achieved within a single night. First and foremost is the content choice, which marks the...
Content marketing is one of the leading modern digital marketing strategies available today. This process includes writing meaningful and relevant articles and publishing it on a website on a regular basis. The primary goal of this activity is to...