Cold emailing is one of the most discussed methods of communication. Some say it is outdated, others claim that it works wonders. Some find it aggressive and intrusive, others build businesses on it.
While we can dwell on this difference in opinions, we should rather state the obvious – cold emailing is still one of the most popular ways of outreach.
Of course, it’s not easy to get people’s attention among the 147 emails that the average email user receives daily. But there is no such thing as “easy” if you want to succeed in the world of business.
Well-written and targeted cold emails can be a powerful tool for achieving your business goals. The right approach and carefully crafted emails can be just what you need.
So, what makes a good cold email? How can you write one? Where can you find inspiration for effective cold emails?
The answers to all these questions lie in front of you.
In the following lines, we’re getting more in-depth about cold emailing. What’s more, the featured best cold email examples can inspire some ideas on how you can create your own cold emails for outreach.
The Secret Behind Cold Emailing
What makes cold emailing such an unreplaceable method? With social media and messaging apps all around us, is cold emailing still alive?
The answer is yes.
Email is still the number one method of communication in the world of business. According to research, 72% of U.S. adults prefer to communicate with companies via email.
Cold emailing can bring many benefits to your company. Some of the main benefits are:
- Developing your business
- Getting in touch with investors and clients you don’t personally know
- Forging connections with like-minded professionals and industry leaders
- Reaching users where they spend most of their time – email inbox
- Achieving large scope and scale in outreach
- It is cost-efficient
- You can automate the process
- It is a multi-purpose strategy (it can be used for networking, recruiting, PR outreach, etc.)
To reap these benefits you need to how to write a cold email. For that purpose, we present to you some of the best examples for cold email outreach.
Cold Email Examples and Cold Email Templates
The reasons why you are sending cold emails can differ. You might want to sell a product, introduce yourself to important people, or pitch your business idea.
Considering the unpredictable nature of cold emails, we have prepared a few different cold email examples that can also serve as outreach email templates. With each example, there are some lessons to absorb that can help you write better cold emails.
Cold Email Example #1: Introduce Yourself
The cold email will be less impersonal if you start it off with a clear introduction. Stating your name or the name of the company isn’t enough. The recipient needs to know more about you to get interested.
The information you can include in the introduction are:
- Your full name
- The company’s name
- What your company does
- What is your role in the company
- What motivated you to send the email
The following example is provided by Close.io. It is their cold email outreach example that perfectly shows how you can properly introduce yourself.
Hi [first name],
My name is [my name] and I head up business development efforts with [my company]. We recently launched a new platform that [one sentence pitch].
I am taking an educated stab in the dark here, however, based on your online profile, you appear to be an appropriate person to connect with … or might at least point me in the right direction.
I’d like to speak with someone from [company] who is responsible for [handling something that’s relevant to my product].
If that’s you, are you open to a fifteen-minute call on _________ [time and date] to discuss ways the [company name] platform can specifically help your business? If not you, can you please put me in touch with the right person?
I appreciate the help!
Best,
Signature
The thing about introduction is that you must find the perfect balance between sharing too much and too little. You don’t want to bore the recipients with your life story. But you also shouldn’t try to be mysterious.
An extra tip for the introductory part is to state your successes. For example:
I’m the founder of [company’s name]. I’ve been running this business for the past 10 years. I currently have over 100 employees in Chicago and operations in Thailand.
Kristin Savage who works as a content marketer at TrustMyPaper gave great advice on this topic:
“Remember that people want to do business with successful people. You should show that you fall under that category.”
The lessons we can learn from this example:
- The recipient needs to know who is reaching out to them
- Go beyond your first name in the introduction and clearly explain who you are
- Get straight to what you do and why are you reaching out
Cold Email Example #2: Show that You Did Your Research
The worst form of cold emails is generic cold email outreach. The recipients can easily spot a copy-paste type of email.
How to avoid generic outreach?
Include some specific information about the recipient. Demonstrate that you’ve done your research and that that you haven’t just entered some random person’s email. Show the client that the email is directed precisely to them.
Here’s an example from Jake Jorgovan’s cold email outreach. He is a creative strategist who helps consulting companies to land new clients. With the help of the following cold email script, he managed to land a $4,250 client
[Prospect names],
Recently I came across [Company name] in the [Directory where I found their information] and I wanted to reach out. My name is Jake Jorgovan and recently I finished up a website design project for [case study client] and wanted to reach out to similar companies.
When I came across the [Client’s website], I noticed [review of 2-3 things that I found wrong with the client’s website]. With the [case study client], we were able to build a professional site and get it up and running in under three weeks. Their site is mobile friendly and extremely easy for anyone at the company to update.
If you are interested in rebuilding your website, please let me know and we would be more than happy to help you out. Also, I have attached a case study for [Case study client] with a raving testimonial from the owner of the company.
Thank you [Prospect name] and I look forward to hearing from you.
Sincerely,
Jake Jorgovan
As you can see, in the second paragraph Jake mentions information about the client. He provides proof that he is acquainted with the client’s work and website.
You can use this email as a cold email template. However, make sure that you don’t just copy the content and fill in the brackets. The template is just the skeleton.
If you need some help with filling the blanks with comprehensive information you can turn to writing service like supreme Dissertations. They are affordable but also high-quality. A professional writer from such a service can help you present your intentions in the best way.
The lessons we can learn from this example:
- Before crafting the email do research on every client
- State information that refers to that client specifically
Cold Email Example #3: State the Problem and Provide a Solution
Why should recipients be interested in your email? What kind of value can you provide them with?
Go in strong and jump straight to the client’s potential problem. That’s what will get their attention for sure. Furthermore, round up the story about the problem by providing a suitable solution.
If you want to grab people’s attention, pointing out their pain points always works. To shift that focus onto you, present yourself as the right person to make those problems go away.
Here’s how Scott from Life-Long-Learner.com promoted the WP Touch mobile site builder with cold emailing. This email example was intended for WordPress bloggers Dan Shipper.
Hey Dan,
I noticed your blog currently isn’t mobile-optimized:
Dan’s Mobile site Review (contains sound)
WPTouch is a plugin that actually mobile optimizes WordPress blogs to enhance the viewing experience for your readers on phones and tablets. When you have a few minutes would love to connect to get this taken care of for you. Alternatively, you can just download the plugin here.
Best,
-Scott
The visual adds to the effectiveness of this email. What you can also notice is that Scott included links to relevant pages.
If you want to add a link to an attractive landing page, online form, or survey in your cold email, it must look professional. Otherwise, the recipient might think that it is some kind of a fraud.
The lessons we can learn from this example:
- State the recipient’s problem
- Introduce your solution
- Explain how your solution can help the recipient or his/her business
Cold Email Example #4: Impress with Your Uniqueness
In the sea of generic cold emails, you can squirm your way to the top with originality.
People like individuals with strong personalities. Cold email outreach can also be your opportunity to market your brand’s identity.
You won’t be able to charm people with your well-spoken speech or convincing stare, but you can impress them with unique writing.
Let us show you what we are talking about.
The example that follows is provided by Sam Parr, the founder of HustleCon. With original writing like this, you can’t help yourself but read the whole email attentively.
Mister Rick,
How the heck areya? I’ve been a big fan of yours ever since I saw you speak about turning down a $200,000 job at Fisher Scientific to start a company with $20,000 in the bank and no income for 10 months…so badass.
Anyway, I was wondering If you’d be interested in being the head speaker at HustleCon, an annual startup conference focus on non-technical startup founders. I’m not sure if you’re hiring at BranchOut and would like a recruiting booth at the event or just wanna spread the Marini Gospel, but I’ll do whatever it takes to make speaking at HustleCon worth your time and easy for you.
I can give you a more in-depth run down if you’d like but here’s the gist of it.
What you will notice about this email example is that it is meaningful, personal, and engaging. It seems as if Sam and Rick were great friends, even though this is yet another cold email.
Sam shared that he gathered information on Rick by watching his YouTube videos. Then, he put his effort into writing uniquely and the result was more than successful.
The lessons we can learn from this example:
- Express your personality through writing
- Read or watch videos about the client to learn how to adapt the email to them
- Show the recipient that you appreciate him/her and his/her work
The Best Cold Email Practices: How to Write a Cold Email
Before we part our ways and let you turn these examples into your personal outreach email templates, we have a few extra tips.
When writing cold emails, keep this mind:
- Use your name and personal email address (show that a real person is reaching out to them)
- Write a specific subject line (avoid vague subject lines that look like spam)
- Make sure that the subject line matches the body of the email
- Put the recipient in focus (primarily write about the recipient and how you can help them)
- Refer to the recipients by their first name (it will make the cold email more personal and authentic)
- Add your contact information to the signature
- Pick the right time (mid-day, mid-week typically works best)
- Add a personal touch
- Don’t shy away from sending a follow up (persistence is golden)
Final Thoughts
When done right, cold emailing can help you achieve many goals. You just have to know how to write cold emails that work. That’s what these best cold email examples are for.
The above-mentioned email examples show you what kind of cold emails perform well with recipients. What’s more, you can also use these examples as cold email templates. Two in one, if we may add.
Don’t waste any more time. Take these example emails as your guidance and start writing cold emails that will make a difference.
