Is losing twitter followers one of your most significant concerns today?
Are you tired of looking for ways to avoid this catastrophe and help your business from ruining?
Keep reading this post; we have found out some incredible techniques for you to stop losing your audience.
In recent times social media (Twitter, LinkedIn, Facebook, Instagram, Google+, etc.) have changed the entire scenario of marketing. Business owners throughout the world have been relying on social media to reach to their target audience instantly and more efficiently. In every capacity, social media marketing benefits your business.
Twitter and its significance in business
Twitter, one of the much used and high ranking sites among other social networks has been helping several companies to get noticed amongst their target audience regarding visibility and brand recognition. Amidst many social media channels, Twitter has well-defined importance in the realm of online marketing. Being termed as the micro-blogging site, this platform reaches over 500 million people only with a few characters. Earlier there was 140 characters requirement to convey useful message, now it has been raised to 280 characters for more meaningful communication. Undoubtedly twitter has become the ideal platform to reach out to a large number of people with a minimal effort.
But unfortunately, things take a different turn when you face challenges like losing followers. The success of your business is completely depended on the reactions and feedback of your target audience. A sudden drop in Twitter followers eventually will make your brand get lost and be found nowhere. Your followers are your most essential resources. Whatever may be the reason you cannot afford to lose them.
To prevent this disaster, as today’s marketer you need to take adequate measures to regenerate your marketing campaign. The most vital thing is to understand your audience’s psychology. Once you get to know who your followers are and what do they want, you will quickly sort out methods on how to gain more followers on Twitter.
But before we delve into the matter on ‘how to stop losing twitter followers’ and also how to get a lot of followers on Twitter, let’s take a look at what role the twitter followers play in an online business. Why it’s devastating losing twitter followers.
Importance of Twitter followers in your business
Twitter followers are your direct contact. You constantly share your thoughts with them. They are the ones who know about your brand in and out. Hence, having increased number of Twitter followers has a massive advantage for your brand.
Here’s why you should invest in increasing the number of your Twitter followers:
1. Followers help in brand image building
When a business person has a large number of followers on Twitter, his company and the products/ services get recognition among his followers. In this way, followers contribute to brand building and help in creating a positive brand image in the society.
2. They leverage brand promotions
The strategy is simple -more followers means you are connected to a wider audience. Hence your company and your brand get known to several people and it gets the considerable promotion. The trick is just to make your message reach a vast audience with a single tweet.
3. Feedback from followers matter
Every business requires proper feedback from his consumers regarding his brand for efficient functioning. This is a critical marketing process for guaranteed success. Your followers will help you giving valuable feedback on your product/service. Having many followers allow you to organize polls or questions on your services, which they can answer accordingly.
4. Helps you improve your organic SEO
With an enormous number of Twitter followers, your contents get distributed faster to the largest network of people. The moment your texts receive wide circulation, higher is the likelihood of your content becoming visible online. In this way, there’s a boost in link building to your website and further, your website also improves SEO organically.
5. Followers boost your sales
Increasing sales is the most significant part of any business. Craving for a dramatic profit is every entrepreneur’s dream. Companies small or large try to find out different ways to increase sales.
Your Twitter followers are not only here to help you in advertising your brand but also most of them can turn into your potential customers. Hence, it’s essential to have followers who finally convert and increase your revenue.
The reasons above suffice the importance of having twitters followers. Therefore you can understand well that losing twitter followers costs a lot to your company.
Why followers leave you
Do you know why you followers leave you? Anyone who lost followers is sure to have this question in mind why am I losing twitter followers?
Myriad of reasons are responsible for losing followers on Twitter. Mentioned below are some of the critical analysis why your twitter followers ‘unfollow’ you.
These reasons would justify why twitter followers drop suddenly.
1. Most of your followers are FAKE
Interestingly, you have many fake twitter followers. Most of these followers are chatbots. To establish the fact we can refer to a recent publication in the popular newspaper ‘The Times of India’ Kolkata edition, March 19, 2018. In the report ‘How I got twitter followers in just Rs 455,’ Kim Arora explains that several fake agencies in the online world promise to increase your twitter followers in no time and that too in a very pocket-friendly price. But unfortunately, these agencies provide chatbots as followers. Hence, these bots are not important for your business, they don’t follow you systematically and finally you lose many ‘followers.’
2. You don’t respond to your followers
One of the crucial reasons for your twitter followers leaving can be – they don’t get attention from your end. Hence, they might have a feeling of distress. They may have the sense that you are n’t connecting with them, nor are you providing them with required solution. Even you’re not following them back when they follow you. Such unhappy followers use a third party tool to identify and ‘unfollow’ you.
3. You are tweeting on irrelevant topics
Another vital reason your followers are leaving, you might be tweeting on irrelevant topics. As a responsible marketer don’t tweet in an unfocused way. Your genuine followers are always judging you and they would prefer to stay with you if you touch the topics mentioned in your bio. If you continue to tweet off-topic, they will get fed up and finally leave you.
4. You are not active on Twitter
This one is a common and general reason, why you are losing twitter followers- you are not that active on Twitter. You don’t tweet frequently; you are active may be in weeks or months. Probably you are active during big conferences or events and rest of the days you remain dormant. This hampers your overall Twitter presence. Who will follow an inactive account? Hence your followers start leaving.
5. You are more into promotional tweets
Followers don’t like promotional tweets. Check if most of your tweets are only about your product or service. These tweets are bound to make your followers uninterested in your further activity. Your followers don’t prefer this monotony and ultimately start leaving.
6. You don’t engage well with your followers
Your followers don’t get that zing from your side. Despite re-tweeting your tweets, replying you in their tweets, your followers find a lack of engagement from your end.
As you understand the importance of twitter followers and also now you have a grasp on the reasons why you are losing twitter followers, we provide you some of the proven ways to get more twitter followers.
Here are 12 magical tactics you can use to stop losing twitter followers
1. You need to be more cautious and strategic while following your followers
Keep a track who are genuine followers and follow you now and then, Automatically following everyone who follows you will keep your followers satisfied and happy.
2. Refocus your content for more followers
A good rule of thumb is the 80/20 rule. Keep your main focus on your core area of interest 80 percent of the time. You might also plan to tweet on other subjects but keep it minimal. This way you will stay on topic and retain your followers. Also, it would be good for you professionally.
3. Let your followers engage with you
Someone retweets your tweets acknowledge them by sending thank you greetings. If they ask you a question, respond them positively. You can even plan to retweet your followers’ content. Besides quantity and consistency of tweets, generating engaging content is essential to capture and hold your followers’ interest.
4. Understand the actual purpose of having a social media account
All social media are channels of getting connected with your target audience, so does Twitter. It has the same requirement. If you use this social platform only to post promotional messages, you are sure to lose followers. Instead, focus on networking and also make your followers understand that you are listening to them. Giving more value to your followers will increase your fans.
5. Schedule your tweets for proper distribution
It’s essential to set up a Twitter schedule to continue tweeting more consistently. Tweet at least once a day so that your followers don’t start unfollowing you and abandon your account. Twitter Tools like Buffer helps you manage your social account. Using it one can schedule tweets.
6. Connect and reconnect with people important to you and your business
It’s vital to be reconnected with someone with whom you already have an association with on a new platform. Use your email database to find out people you know who are significant for your business and who can be your essential target audience.
7. Retweets give you more followers
One of the proven options for connecting with your target audience is Retweets. You can pick up existing contents and reuse them. Search for tweets that echoes your business values, retweet those and keep the conversation going.
8. Introduce your target audience with freebies
If you want to acquire more and more twitter followers, you can attract them with some exclusive discounts or gifts. Introduce the target audience to your promotional offers. You can utilize your Twitter handle to increase your sales.
9. Be active in group activities
Many groups initiate a conversation or tweets on related topics. Engage with your followers tweeting on these topics and further inform them about your business activity.
10. Keep track of your new followers
The moment you see new followers, return the favor by following them. This approach of yours sends out a strong message that you will engage with them on a personal level. Additionally, the gesture will also make your new followers rely on you and finally, there will be long-lasting bonds between you two.
11. Monitor use of ‘Hashtags’
- Use common ones in lesser quantity:
Amidst all other social media platforms, Twitter was the first ever channel to popularize the concept of hashtags. Hashtags make you categorize your tweets and further narrow down your conversation. They are quite relevant these days as well. But you need to use hashtags very strategically. Use a maximum of three. Otherwise, you’ll make the entire thing spammy.
In addition to that find out common hashtags that relate to your tweet topic. General hashtags enable you to take your tweets to a vast network.
- Use trending and campaign specific hashtags:
Keep track of all trending hashtags around the world. There are specific hashtags for geographic areas. When you see a trending hashtag related to your business, use them and engage with your followers.
Another best way to keep your followers engaged is to create your tweet community. Use campaigns to do that and use business-specific hashtags.
12. Finally, admit your mistakes
Admitting to errors is one of the successful social media marketing processes. To err is human, so it’s quite natural for businesses to commit mistakes. But the worst part is when your followers want an explanation from you if you don’t respond to them and don’t even clarify the situation. This drives your followers away. So when there are instants, you may have posted at the wrong time or have said the wrong thing. Be sensitive and admit your mistakes. This approach of yours will make your followers rely on you. They will not unfollow you but will bring more followers for you.
Rounding off
Twitter is one of the vital tools for connecting to the target audience. Twitter followers have a huge role to play in promoting your business and taking your business to the next level. You cannot afford to lose your followers. We believe that if you maintain your Twitter account in a way mentioned above, your followers will not leave you instead they will stick with you for long.
