Alright, let’s talk websites. Websites are Long Term investments and you’ve probably spent considerable time perfecting the layout, coming up with catchy CTAs, and configuring so that your site loads faster than a toddler can spill juice. But here’s a question for you: Is your website genuinely Accessible?
These 10 stats will make you rethink your website. Let’s dive in.
1. 16% of the World’s Population Has a Disability 🌎
That’s roughly 1.3 billion people. Let that sink in. If you’re overlooking accessibility, you’re shutting out a market larger than the entire population of Europe. And these aren’t just “nice-to-have” users. They’re customers, clients, and advocates you’re leaving behind.
(Source: World Health Organization)
2. 71% of Users Leave Inaccessible Websites Instantly 🏃♀
Think about the last time you visited a clunky site. How long did you stay? Now imagine the same website and someone using a screen reader or trying to surf through with a keyboard. Disaster? If your site isn’t accessible, they’ll be out of there faster than you can say the word “bounce rate.”
(Source: The Click-Away Pound Report 2016)
3. People with Disabilities Have $13 Trillion in Annual Spending Power 💸
Yes, trillion. That’s not just coffee money; that’s an economic powerhouse. And guess what? They prefer brands that make their lives easier. If your site doesn’t, they’ll take their money elsewhere.
(Source: The World Economic Forum)
4. Over 88% of Websites Fail Accessibility Tests ❌
Most of the present day websites aren’t Inclusive. This 88% isn’t just a number—it’s an opportunity. Making Accessibility your first priority allows you to stand out in a sea of mediocrity and show your customers that you care about more than just profits.
(Source: Accessibility Checker (The State of Web Accessibility in 2024 Research Report))
5. 181% Rise in Accessibility Litigations within One Year ⚖️
From 2017 to 2018, accessibility-related lawsuits skyrocketed. And It didn’t really stop there. Domino’s Pizza, Beyoncé, and even big banks have faced legal heat for failing to make their websites accessible.
(Source: UsableNet ADA Digital Accessibility Lawsuit Report 2018).
6. 98% of Websites Are Inaccessible for Screen Readers 🖥️
Screen readers are life savers for visually impaired users. But if your site isn’t coded properly, screen readers can’t do their job.
(Source: WebAIM Million Report 2022)
7. Captions Increase Video Views by 40% 🎥
This one’s a no-brainer. Captions aren’t just for people with hearing impairments—they’re for anyone watching videos on mute. Adding captions boosts engagement and makes your content accessible to a broader audience.
(Source: Studies by Verizon Media)
8. Colorblind Users Make Up 8% of Men and 0.5% of Women 👓
Ever relied on color alone to convey something important? For colorblind users, that’s like using a language they can’t speak. Buttons, warnings, and CTAs need more than just color—consider text labels and icons.
(Source: Article by Colour Blind Awareness)
9. 73.4% of Accessible Websites See Higher Organic Traffic 🚀
Accessibility isn’t just about doing the right thing—it’s an SEO bonanza. A study suggests that a staggering 73.4% of the websites implementing accessibility solutions experience an increase in organic traffic. Google loves sites that are user-friendly and accessible.
(Source: Studies by Semrush and Accessibility Checker)
10. 90% of Online Shoppers Will Switch to a Competitor After a Bad Experience 💔
Most shoppers are likely to leave one website and switch to another when a site is hard to navigate or Inaccessible. Accessibility keeps all users loyal and engaged.
(Source: PwC Future of Customer Experience Survey 2018)
Final Thoughts: Are You Ready to Rethink Your Website?
These stats aren’t just numbers-Let them be eye openers. Accessibility isn’t a chore or a box to check; it’s more of an opportunity. It’s about making your website a place where everyone feels welcome.
Ready to transform your website into an Inclusive Powerhouse? Contact A1 Future Technologies for a Free Accessibility Audit. Let’s make the web a better place, one site at a time.🌟