Reach Wider "Audiences!"
Accessibility ensures your website is inclusive, allowing people with disabilities to engage with your content seamlessly. This expands your potential audience and demonstrates a commitment to diversity and inclusion.
Accessibility Expands
Your Audience!
1. Reaching Untapped Markets
Globally, over 1 billion people live with disabilities. By making your website accessible, you cater to this often-overlooked audience, opening new opportunities for engagement and revenue.
3. Enhancing Mobile Usability
Accessibility features like larger touch targets and optimized layouts improve the user experience for everyone, including mobile users. This ensures seamless interactions between the user and the website.
5. Spreading Positive word-of-mouth
Inclusive websites often garner appreciation from communities and advocacy groups, leading to organic promotion and enhanced reputation.
2. Catering to Aging Populations
As populations age, more individuals experience challenges like vision loss, hearing impairments, or reduced motor skills. Accessibility ensures older adults can navigate your site with ease.
4. Fostering Global Inclusivity
Accessibility benefits not just those with disabilities but also users with temporary impairments, slow internet connections, or non-native language barriers, expanding your global reach.
6. Building Trust with customers
By focusing on accessibility, you demonstrate a commitment to social responsibility, building trust and expanding your audience, especially those who value inclusivity and corporate ethics.
Did You Know?
- Over 1 billion people, or 15% of the world's population, live with some form of disability.
- In the U.S., nearly 1 in 4 adults have a disability, amounting to over 61 million people.
- By 2050, the global population aged 60 and above will double, reaching 2.1 billion people.
- Older adults often face challenges such as declining vision, hearing, and dexterity, making accessible websites essential for engagement.
- Around 1 in 4 people experience temporary or situational disabilities during their lifetime, such as a broken arm, loud environments, or illness, all of which accessibility features address.
- People with disabilities control over $1.9 trillion in disposable income globally, with an additional $8 trillion from their families and friends.
- Approximately 71% of users with disabilities will leave a website that is difficult to use.
Making your website accessible can help you tap into this significant market segment.
